Spanish league redefines football rights auction
Spain’s football league (La Liga) has amended the final conditions of its tender for domestic TV rights to air live matches from the top and second-tier divisions over the next three seasons (2019-22) in response to proposals from communications regulator CNMC. Last month the watchdog told La Liga to alter the wording of the conditions to avoid confusion and distortion and to remove a clause requiring operators to stream games as a separate service on an OTT basis without linking the offer to their convergent packages. The clause appeared designed to push operators to partner with companies such as Amazon or Facebook and the final conditions published by La Liga contain no such requirement.
Spanish operators, above all Vodafone, have already expressed serious doubts about the viability of paying for La Liga television rights under the current model but new players such as Amazon are reportedly keen to enter the fray.